Goodays approached me with a 2 week sprint to create a social post to introduce their new AI feature 'ReplyAI' to their current users.
It was a short timeframe for this type of project, but through careful scheduling and communication with the team. We were able to create a piece that efficiently showcased the features while maintaining the strong brand essence.
One of the criteria from the brief was to avoid abstract elements and stay true to the UI. The team also wanted to ensure that users had enough time to read the messages, so the original version was slightly longer. *Here, for the purposes of the Profolio showcase, I have edited it slightly to show the sweet spots.
- Design HuiYing Kao
- Motion Graphics HuiYing Kao
